The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets by Brant Cooper & Patrick Vlaskovits

Author:Brant Cooper & Patrick Vlaskovits
Language: eng
Format: epub
Publisher: Wiley
Published: 2013-01-17T16:00:00+00:00

The face-value believability of your customer depends on where you sit on the innovation spectrum. As mentioned earlier, if you ask your existing customers if they want increased performance, it’s highly likely you can believe their response. Circa 1990, if you asked your customers if they would like increased disk capacity in their 5¼-inch drives, you’d be surprised if they said no. If you asked the same customers if they could use a 3½-inch drive, they might ask, “What for, as a paper weight?”

Instead, you must find a new market for the 3½-inch drive. You must discover the early adopter. The power of early adopters comes from their ability to recognize what it is you’re up to. In other words, if you ask someone if they could use a 3½-inch drive and they say, “What are you doing, building a portable computer?” then they get it!

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.